John Gruber is usually right about everything1, so I was surprised to see that, in his recent spot-on post about all things 'Beta', he neglected to talk about the one obvious situation when it's absolutely and perfectly acceptable to charge for a beta test of something: when you're eating potato chips!
In a move that seems almost like a direct effort to strike at the heart of the venn diagram of everything I love and hold dear, Kettle Chips is allowing you, the snack food fan, the rare chance to taste five potential, experimental new flavors of potato chip. Not all of these flavors will make it to the grocery store — most will be forever placed in the dustbin of flavor history.
Let me make this clear: you will be eating potato chips that most people will never get to eat. I'm not sure life can go anywhere from there.
They've done this once before, but this time, the flavors are fantastic. Chili Lime is perhaps the most unsurprising of the group — it's good and spicy and sugary but we've done this before — while Dragon 5 Spice and Island Jerk are both extremely complex flavors with interesting and intense spice blends. The Royal Indian Curry is honestly one of the best chips I've ever eaten, as a general curry lover. And most importantly, there's Aztec Chocolate. That's right, a chocolate potato chip, made with actual organic Dagoba chocolate powder, cinnamon, chili.. wow. I can't imagine eating a bag, but I'm glad I got a chance to eat at least one.
While, sure, $20 is a lot for 5 bags of chips, you also get a nice sampler CD of world music (to listen to while eating), and a convenient metal chip clip. But if it's the chip clip that sells you, you shouldn't be ordering. BETA CHIPS, people.
You can order the Passport To Flavor chips right here. And when you're done, remember to vote for Royal Indian Curry!
(And no, I don't work for Kettle. I will always, however, promote beta food, no commission required.)
1 Except Interarchy! I kid, I kid!
35 Comments:
wOOt! First post... *shot*
20 bucks? Yikes! But exclusive access to flavorbetayumminess? It's gotta be worth it!
I really want to complain about a Circuit City ermployee right now, so i rehearsed the phone call in my head, and I decided I feel fine about it. Its kind of the same thing with these chips. I can imagine tasting them and them tasting interesting and amazing, but now that I've thought about it, I don't feel as hungry for the experience.
I have a jazz band concert tonight, I'm the only freshman in it. I play guitar. Bye.
I'd like to try them, unfortunately no shipping to Canada. I had the same issue trying to order a case of Dagoba chocolate.
I'll vote for Royal Indian Curry and hope it get's "released".
Hmmm.... for BETA chips, I might consider moving and applying for a green card. I wonder what kind of grief I would get at the border if I order these to my friends place in Minneapolis and then lug them back home?
/wanders off to plan the greatest clandestine cross-border under cover of night chip smuggling heist ever
Thanks for the tip.
I've been working on some homemade chili. Still definitely in beta though, I'm trying to find the right amount of jamaican jerk spice to add. It's tricky.
Beta test, eh?
http://www.kettleneighborhood.com/
Kettle goes Web 2.0! (Ack). Sorry for the self-promotion, but we made the site and soft launched it last week. Hey, we're a Portland firm; we gotta stick together, right? ;-)
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http://ballookey.vox.com/
-ben
My favorite of the new batch is probably the lime or the island jerk, but honors go to the Dragon 5 Spice, simply because it tastes like a complete meal, and I therefore makes me think of Willy Wonka.
I am ordering another $20 box JUST to eat the Royal Indian Curry chips. Crazy, but worth it.
Yet they have only the most basic lame ice cream flavors, while the US leads in high quality ice cream flavors.
There's an interesting business story lurking here regarding why certain items blossom into a variety of different flavors in some countries, while they remain stuck at the basics in others.
All of the chips are quite good, but the curry and the jerk are my favourites. Closely followed by the chili and lime. But they're all yummy!
Now I have nothing to satiate the munchies whenever I get stoned (which is rare) >:[
Cheers!
http://www.viruz.com/i-love-kettle-chips/
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