Cabel.Cabel.

Windows 7 Party

Good news! Microsoft recently released some very helpful tips for hosting your own Windows 7 party!

Can I just stop here, and can we be honest with each other? Does this kind of acting resonate with anybody? (As Steve noted, it's totally Shovin' Buddies! ) Are there people who can relate to — let alone enjoy — this video? And has there even been a more vibrant and tangible demonstration of the difference between Apple and Microsoft? Anyway.

Turns out, though, it's a lot more fun when you imagine these guys are helping you plan a... slightly different party.


(I apologize for this childishness. It's mostly this guy's fault.)

Next Time: Kashiwa Mystery Cafe. Seriously. I'm even done writing it!

120 Comments:

Microsoft has no clue whatsoever.
Anonymous Anonymous 9/23/2009 12:44 AM  
oh god thank you so much for brining this to my attention. I had been dying a little bit every hour since watching the original video. Fortunately this excellent creation has almost vanquished all the horrors from my head.
Blogger Granite Octopus 9/23/2009 1:52 AM  
This is excellent. Poor Microsoft.
Anonymous Richard Henry 9/23/2009 2:31 AM  
Hahaha that's genius. Thank you for this.
Anonymous Jonno Riekwel 9/23/2009 2:33 AM  
"You wanna make sure you have the right devices to hand"
Just wonderful.
Anonymous Rick Lecoat 9/23/2009 2:34 AM  
It's simply hilarious ... "Windows 7 opening party pack" ... I mean ... what ?!?!?!
Blogger Agust Gudbjornsson 9/23/2009 2:36 AM  
Wow, just.. wow. That's possibly worse than the Windows media player "party" ad they did some years ago. It's like watching The Office, but more manic and disturbing.
Anonymous Anonymous 9/23/2009 2:39 AM  
For once I was looking forward to check the YouTube comments. But there's no commenting or rating for this movie.
Anonymous G. 9/23/2009 5:14 AM  
Where's the asian? I'm offended.
Anonymous chap 9/23/2009 7:24 AM  
too bad the old lady probably doesnt even know half of what shes talking about in this video. probably the reason for the vague references for "having the right stuff on hand" and such.
Anonymous Anonymous 9/23/2009 9:28 AM  
Nice one!
Anonymous Anonymous 9/23/2009 9:31 AM  
What the hell is with the camera work of the original? It made me so dizzy-- and the repeated quick zoom into black guy/blonde woman.... wtf?
Anonymous mcas 9/23/2009 9:34 AM  
At my party, I don't think we'll go straight to the *beep*.
Anonymous Anonymous 9/23/2009 10:35 AM  
I've seen this kind of stuff over and over again from Microsoft, but I still can't get over the fact that they MUST have one of the BIGGEST marketing budgets of any company in the world ... and this is all that they could come up with??!! WTF! Even if your not an Apple fan, you have to admit, their ads are much more professional, if not fun to look at.
Anonymous Anonymous 9/23/2009 11:08 AM  
"Here is a copy of Windows 7. Here is a bottle of vodka. Here is a gun."
Blogger David Gerard 9/23/2009 12:37 PM  
"Make sure you're ready to go when your guests arrive." COMEDY GOLD, my friends.
Oh, wait, that wasn't even changed.
Anonymous Andrew Pouliot 9/23/2009 1:12 PM  
Does anyone else think that this was a bit more deliberate on MSFT's part than we give them credit for? I'd wager the original was released with the intent of remixes such as this one coming out.

It's laced with a lot of innuendo (e.g. the sentence "There are bonus activities you want to go deeper into it and you have to have the equipment to do that"). And there's so much ambiguity about these 'activities' and none of them are actually named. As everyone can tell, there's something totally off about their whole conversation.

It's just as if the video's script was written perfectly so you could remix it to the fullest.
Blogger Paul Irish 9/23/2009 1:32 PM  
@Paul Irish - you are giving MSFT wayyy too much credit. If this were just one video, it would be one thing, but there's an entire SERIES of them, all made to the same craptastic standards as the original.

http://www.youtube.com/launchparties#play/uploads/0/1cX4t5-YpHQ
Anonymous Anonymous 9/23/2009 1:53 PM  
the company MS hired, houseparty.com does these things all the time. The video looks like they are using their generic " insert name of client here" script. it would be the same selling an OS or a bag of potato chips
Blogger Al 9/23/2009 2:40 PM  
@ Anonymous: +1

I love how whenever Microsoft releases a lame video (which is often), the apologists jump in to proclaim that Microsoft *meant* for it to be lame.

Um, riiight....

Because making yourselves look like complete tools is such a viral slam dunk, you know.

Kudos to Cable for taking this lameness and doing something worthwhile with it.
Anonymous Quix 9/23/2009 2:58 PM  
I said Cable and meant Cabel, of course.
Anonymous Quix 9/23/2009 3:05 PM  
Paul Irish is spot on. This is a genius campaign which is truly a viral slam dunk. It's hilarious that MS has so many people thinking they're being so clever sticking the knife in with their "MS doesnt have a clue" crap. You were duped. And now I've been sucked into bothering to write a comment on a blog. Genius ... evil, evil genius.
Anonymous Anonymous 9/23/2009 3:48 PM  
MS is the new IBM. Totally disconnected.
Anonymous Anonymous 9/23/2009 4:15 PM  
I have to agree with Anonymous there Paul, there are just too many obnoxious M$ adverts out there. But admittedly, there is a lot of innuendo in there so it is hard to speculate after having seen the beeped version first.

Whatever the case, the bottom line is that M$ are spending a crap load of money making terrible adverts that create negative associations. I hope they keep up the good work!
Anonymous F1LT3R 9/23/2009 4:25 PM  
Thank you sir. Thank you for this.
Anonymous Josh 9/23/2009 4:32 PM  
The idea that Microsoft does this intentionally is absurd excusifying. Get a grip. Did they shelve Windows 2004 just to play with Apple's mind? Did they sell 1 copy of Vista for every 5 XP users as a sneak attack? Cabel is a Mac developer, he should be getting wooed over to Microsoft by their products, not making fun of their marketing.

Microsoft has been making cringeable videos since at least the 80's, before viral video. The reason they get out the door so awful is the same as with their other products: their internal processes are so bad that it is impossible to do quality work. People go to work there intending to fix it and leave a year later disappointed that they weren't able to get anything done.
Anonymous Anonymous 9/23/2009 4:38 PM  
Wow. Clueless kids in my entry-level film class made better short films than this (the camera and editing are nausea-inducing). Truthfully I couldn't watch either video for more than about a minute... but well done. :)

b
Blogger Ben 9/23/2009 4:38 PM  
Genius!!
Anonymous Már 9/23/2009 4:41 PM  
I find it hard to give Microsoft's marketing any credit. A classic fubar was the "Where do you want to go today" ad where they played the "Confutatis, Maledictis" section of Mozart's Requiem. "Where do you want to go today?" chorus: "The Damned and the Accused are consigned to the flames of hell". http://vimeo.com/2109520
Anonymous Anonymous 9/23/2009 4:44 PM  
*BLEEP* yeah!!
Anonymous Anonymous 9/23/2009 4:57 PM  
Oh man, great video.
Anonymous Jake Spurlock 9/23/2009 5:01 PM  
I'm turning my Windows 7 party into a lemon party!
Anonymous Anonymous 9/23/2009 5:03 PM  
i was wondering when that reference would show up!
Anonymous Anonymous 9/23/2009 5:10 PM  
it's really casual!
Anonymous Anonymous 9/23/2009 5:16 PM  
Who is the moron who beeped out all the references to whips and handcuffs??? Great video but you ruined it for everyone!
Anonymous Anonymous 9/23/2009 5:32 PM  
The sad thing is, Ballmer himself probably approved this thing personally, with a fist pump and an uncontrolled blast of flatus.

All his underlings simply stood frozen and looked for the next opportunity to 'answer an important call'.
Anonymous The Wow Started in 2007 9/23/2009 5:44 PM  
Now this is way more effective!
Anonymous Andrew Cornett 9/23/2009 6:12 PM  
OK - the editing geek in me couldn't help but notice the inconsistencies with clock on the range hood between cuts, someone should have noticed that and disabled it.
Anonymous Anonymous 9/23/2009 6:26 PM  
Regardless of whether it was intentional or not, this is a fine job, Cabel; and I mean no disrespect whatsoever. :)
Blogger Paul Irish 9/23/2009 6:36 PM  
There are no Asians because they all use computers.

Whites, blacks, senior citizens and women. . . still iffy.
Anonymous Anonymous 9/23/2009 6:36 PM  
that's awesome! i new that old biatch was a freak! yay grandma yay!
Anonymous Anonymous 9/23/2009 6:54 PM  
If you really want to die inside, check out what MS cooked up for some other OS releases:

Windows 386: http://www.youtube.com/watch?v=QGO2hVA3P58
MS-DOS 5: http://www.youtube.com/watch?v=dmEvPZUdAVI
Anonymous Ken 9/23/2009 7:02 PM  
My sadness is, I see and hear people behaving like this every day at work. From upper-level b-school grads down to all the former cheerleaders running HR. NYC is now thoroughly populated by this sort of banal midwestern blandness, and one is considered unsupportive (to say the least) if you find this Stepford behavior less than pleasant or genuine.
Blogger Moeskido 9/23/2009 7:33 PM  
I like how the black guy doesn't get to talk at all and the only acknowledgment of his presence is an insult.
Blogger maxr 9/23/2009 7:59 PM  
All of the horror of watching the video in its original form has been made worthwhile by this. Thank you. This is even better than Coda.
Blogger room34 9/23/2009 8:34 PM  
Get real. Microsoft made this absurdly bad video ON PURPOSE. To get people talking about how BAD it is. Like a b-movie. There's no such thing as bad publicity. It's working, isn't it?
Anonymous Anonymous 9/23/2009 8:54 PM  
dude, this is PURFECT. I am stuck on MSFT products. I worked there. This is totally their faux cool style. Americana. I hated it then and I hate it now. The bleepovers make ie bearable. thank you!
Anonymous Anonymous 9/23/2009 9:33 PM  
An anonymous coward wrote: "Microsoft made this absurdly bad video ON PURPOSE."

Well of course they made it on purpose. They're probably incapable of doing otherwise. :)

In 2007, during an interview with the Wall Street Journal's Walt Mossberg and Kara Swisher, Bill Gates said he wished he had Steve Jobs' taste — more than a decade earlier, Jobs had declared that Microsoft just didn't have any taste. It's lacking from Microsoft's corporate DNA. That's why they're trying to buy "taste" by copying Apple's retail stores and then hiring away Apple Store managers and staff.

Need more proof that Microsoft lacks taste? This Windows 7 launch party video, as well as the other, earlier videos linked to by several commenters.

"Welcome to the Social." LOL
Blogger Victor 9/23/2009 9:43 PM  
The original made me sick to my stomach but this one made me piss my pants!
Anonymous Anonymous 9/23/2009 10:12 PM  
no wonder it's terrible. it only took them 2 hours to shoot (note the clock in the background).
Blogger nic pfost 9/23/2009 10:32 PM  
There's a fun exercise - download the original video using Youtube Downloader, fire up Movie Maker and replace "Windows 7" (and any other Microshaft products) with your own phrase.
Blogger thirdwheel 9/23/2009 11:07 PM  
So what do we do when all of our "windows 7" party guests want to downgrade to a windows XP party?
Anonymous Anonymous 9/24/2009 12:03 AM  
Many of you bitch and snipe about MS and this ad (clearly, to a few, at least, marketing genius, btw) and the Stepford sense of belonging it depicts ... and then, in contrast, pridefully define yourselves with pledged allegiance to the Apple tribe, or at least the anti-MS tribe. Either way, you are holding the intended dialogue that their marketing departments want; these corporations have you in their thrall, piercing your very sense of identity, and colonising your consciousness in these precious, auditable years. These corporations make tools, that's all, and often, in doing so, make tools of us all.

I hope realisation of all this comes sooner than the death bed, when the mind (the soul?) in an agonising bolt of illumination, sees all those lost opportunities, wasted life, when we allowed ourselves to be diverted from our relationships, from meaning, and love.

To quote the lyrics from a previous MS ad (as already referenced by another commenter, above), which ran under their slogan "Where do you want to go today?" ...

"When the damned are confounded, and consigned to sharp flames."
Anonymous Anonymous 9/24/2009 1:54 AM  
"That was so terrible I think you gave me cancer!" - Calculon
Blogger Gonçalo 9/24/2009 2:09 AM  
I thought the Windows 7 Party Video was the worst thing I'd ever seen, the zooming made me want to throw up like going on a roller coaster only without any kind of fun.
But then I tried that Windows 386 video (http://www.youtube.com/watch?v=QGO2hVA3P58), now I want to rip my ears off.
Anonymous Anonymous 9/24/2009 4:11 AM  
Stepford planet. That's all I have time to say before I run screaming.
Anonymous Keith Martin 9/24/2009 5:00 AM  
@Tim

I found the video at the Seattle PI

http://blog.seattlepi.com/microsoft/archives/179908.asp
Anonymous Anonymous 9/24/2009 6:23 AM  
This is one of the funniest things I have seen in a LONG time. Awesome.
Anonymous Jay Owen 9/24/2009 6:30 AM  
This is such an obvious ad agency gimmick. I can totally see the "digital content strategy meetings" where the idea of creating "branded remixable digital content" was hatched. HEY GUYS IT WORKED.
Anonymous Freddy 9/24/2009 7:44 AM  
LMAO! Definitely saved the day!
Anonymous ghard 9/24/2009 8:02 AM  
HA HA HA! WOW!
Blogger Ryan Johns 9/24/2009 8:03 AM  
Poor Microsoft - they just can't get anything right.
Blogger Shukri 9/24/2009 8:12 AM  
Someone tell me this is not for real. That video is not really out of the Microscoft stable... is it?
Anonymous Anonymous 9/24/2009 8:22 AM  
there are many things out there which are so bad they're good. things like Thundercats, Indiana Jones and old Dcotor Who.

this ad, however, is not one of them. this ad is so bad it kicks itself in the ass. there is no smart marketing ploy behind this, its nothing more than a crime against humanity. i, for one, shall be complaining to offcom if i see this on british tv.

the bleeped version is pretty funny though XD
Anonymous scathmadra 9/24/2009 8:26 AM  
I like how it has the Token Black Person, Token Woman AND Token Elderly Person. They really are ticking those boxes.
Blogger Peach.Plum.Pear 9/24/2009 8:33 AM  
Thank you, I had my first good laugh for the day; especially after I viewed the "Shoving Buddies" video clip. I don't know why Microsoft even bothers. This is so lame, a Windows7 party, give me a break. I guess if you just want to have a party, but frankly, even if I just wanted to have a party, I would have a how lame can Microsoft get party. I cringe when I see those Apple commercials because they are so good. The only decent comeback from Microsoft has been the commercials where we see how much lower in price a PC is. But even so, it doesn't really matter because Apple has a long way to chip away at what Microsoft has built. I say the only hope is opensource (is that one word or two? I'm never quite sure.)

Again thanks for the laugh.
Blogger cbls 9/24/2009 9:05 AM  
Wow. This is by far the most amazing thing I've seen this week.
Anonymous Sam 9/24/2009 9:06 AM  
As a few have said already, this is a generic planning video produced by houseparty.com, not Microsoft.
Blogger Jerry 9/24/2009 9:12 AM  
I'm either getting dizzy, or this camera operator has had WAY TOO MUCH to drink.
Anonymous Anonymous 9/24/2009 9:30 AM  
You mean this REALLY ISN'T a pi*stake?
Anonymous Trev 9/24/2009 9:39 AM  
I don't think this is a generic planning video by houseparty.com.
Stupid as it sounds, I think it MUST really be a real Microsoft video?

There's over a hundred of them in the launchparties channel on YouTube, about various aspects of Windows 7, featuring the same actors. And they're all in the same terrible style, with shaky camera and friends drinking, while learning about burning CDs or organising their porn collections.
Blogger Ben 9/24/2009 9:55 AM  
Hilarious edit!

These videos are hosted at HouseParty.com, but they're created for Microsoft. The company has organized similar events, like an "Xbox for Women" home party event to flog game consoles outside the typical basement nerd set. HouseParty organizes corporate "tupperware party" events for lots of groups, from Barbie to chocolate brands. Using it for Windows 7 is just Microsoft desperately scraping the barrel.
Anonymous Anonymous 9/24/2009 10:30 AM  
the token looked like he couldn't wait to get his horny on.
Anonymous Anonymous 9/24/2009 10:44 AM  
lol this is good!! time well spent! kudos to you cabel!
Anonymous Anonymous 9/24/2009 11:04 AM  
HAHAAHA, I LAUGHED SO HARD I BROUGHT THE WHOLE IT AND ART DEPARTMENT IN TO WATCH, Thanks so much for this!
Anonymous Brady J. Frey 9/24/2009 11:06 AM  
I haven't heard anyone else mention it, but I thought it has always been odd, also, that the Zune is always shown with a list of words on the screen instead of an action video like every other video device on the market. Stuff like this makes you wish you could be a fly on the wall in the conference room with all the smart high-paid people sitting around.
Anonymous MarkHernandez 9/24/2009 11:47 AM  
I have only seen this version of it.

I'm not seeing the other one because this is exactly how it should be.
Anonymous Anonymous 9/24/2009 12:28 PM  
Oh gawd, this is just SPECTACULAR! ;D
Anonymous Arni Vidar 9/24/2009 12:39 PM  
BlackDude: Are they nuts or what?
WhiteDude: They are by letting you be involved!

I guess his *beep* is too big?
Anonymous Anonymous 9/24/2009 12:59 PM  
Yeah, there is an OBVIOUS potential for sexual innuendo in this video, I was very aware of it watching it the first time around without the bleeps. This is a stunt by Microsoft to make a viral video without labelling it as such (which doesn't work). A clever and new (as far as I know) marketing tactic, and a crystal clear demonstration of how patronising and manipulative Microsoft are to the demographic they advertise to. Makes me a little sick to be honest, when I think of how Microsoft intended to manipulate their customers to get more attention with this video. Ew.
Anonymous Anonymous 9/24/2009 1:01 PM  
Just BIZARRE! is the black guy not even allowed to talk? Wrong on so many levels!
Anonymous Anonymous 9/24/2009 1:08 PM  
Why anyone would want to host a windblows 7 party is beyond me.
Is the Microserf demographic so lame they do not know how to have a party?
Jeepers....Buy a keg and improvise!
Anonymous Anonymous 9/24/2009 1:30 PM  
I want to go deeper!
Anonymous Anonymous 9/24/2009 1:38 PM  
to bad I don't have all the devices, I just have my tool.
Anonymous Anonymous 9/24/2009 1:43 PM  
I'm weeping, I'm laughing so hard. Your comments are priceless!! You're all just making it funnier!

"I want to go deeper!"
Blogger Allan W. 9/24/2009 4:32 PM  
I'm an engineer. They tell me I can't do "marketing"....and then they come up with crap. Folks...trust me...a practicing engineer can do better marketing that this! Give me a break... you guys get PAID to make this stuff up? Aye Aye Aye!
Anonymous Anonymous 9/24/2009 6:34 PM  
This was hilarious. VERY funny. However, I can't help but think that perhaps the marketing team that came up with this designed it to invite EXACTLY this "user-generated" response, which they know would get a lot of traction. The original lines are too boring and too perfectly designed for this type of manipulation that I can't help but think it might have been intentional on their part. They're on a self-deprecating but backfiring streak — think the Seinfeld/MS commercial
Anonymous Anonymous 9/24/2009 8:18 PM  
Cabel, I think you found your true calling. :D
Anonymous Pustoolio 9/25/2009 1:19 AM  
"...
But then I tried that Windows 386 video (http://www.youtube.com/watch?v=QGO2hVA3P58), now I want to rip my ears off."

Maybe you weren't paying attention ... at 0:55 the lady says "I have 4 applications all running at the same time". Can Steve's iPhone do that in 2009 ? :P
Anonymous Anonymous 9/25/2009 1:57 AM  
I think Hanlon's Razor applies to all of Microsoft's embarrassing advertising:

"Never attribute to malice [or 'evil genius'] that which can be adequately explained by stupidity."

Given Steve Ballmer's infamous public antics and just about everything else originating from Redmond over the past two decades, can there really be any other explanation for this latest example of face-palming video production?
Anonymous Clippy The Pinhead 9/25/2009 5:21 AM  
I agree with Clippy, MS just isn't sophisticated and self-deprecating enough to INTEND this to be a viral video. That's WAY beyond their ken.
Blogger Allan W. 9/25/2009 11:07 AM  
This video (as it is here) is dumb. How anyone can find anything hilarious about randomly strewn beeps is beyond me (it would make more sense if it were actually cutting off words, but this one is not). Whoever edited those in doesn't know anything. But yuk it up.
Anonymous Anonymous 9/25/2009 4:15 PM  
This is funny, but it's also pretty clearly exactly what Microsoft wanted to have happen with the original. To anyone who thinks that this wasn't viral remix bait, you are aware that the initial Windows 7 commercial featured kittens, bunnies, and unicorns, right? http://www.neowin.net/news/main/09/09/11/microsoft-airs-first-windows-7-tv-advert
Anonymous Erik 9/25/2009 8:13 PM  
Well, speaking frankly it looks to me like it's doing what it was intended to do, make people aware of the Windows 7 launch and getting exposure - and given that W7 word of mouth has thus far been generally 'it's better than Vista' it will likely work. Whether it was intentionally bad or just the run of the mill corporate marketing vomit is of no consequence at this point. No one with any sense at all is going to use or recommend an OS based on whether or not a 'promotional party video' was Oscar winning material anyway.
Anonymous Anonymous 9/26/2009 1:07 AM  
For anyone who thinks this is some brilliantly sophisticated new viral marketing campaign from Microsoft, I submit the following historical context:

http://www.youtube.com/watch?v=QGO2hVA3P58

http://www.youtube.com/watch?v=dmEvPZUdAVI

http://www.youtube.com/watch?v=tGvHNNOLnCk
Anonymous freediverx 9/27/2009 10:13 AM  
First of all, Hilarious! :DDD

Secondly dear Cabel, your video made it to CNET's Buzz Out Loud Podcast (which is my favorite for a very long time).
Here's the link:
http://www.cnet.com/8301-19709_1-10361090-10.html

It's great to see two internet entities that I'm a follower of, meeting up in one instance.

Congrats from me. :)

twitter @HiBerke
Blogger Bhitay 9/27/2009 1:30 PM  
Wtf - is this supposed to be a microsoft video, or a piss take, or just something to make people stop using computers altogether ???
Anonymous Anonymous 9/27/2009 3:16 PM  
Never mind the marketing budget, microsoft has gotten everyone talking about them - no amount of money can buy the buzz this has gotten. Microsoft = 1 point and mission accomplished! :-P

Genius!
Anonymous Anonymous 9/27/2009 6:51 PM  
Uh... yeah! That's it! It's totally "genius" to have people making fun of your product and/or marketing!

After all, it worked well for the Nokia N-Gage and its "Sidetalkin'" feature! Look where that product is today!
Anonymous Anonymous 9/27/2009 6:57 PM  
This video is so pathetic, I'm at a loss for words. I need to do something entertaining quick to flush this crap out of my head before it causes damage to my synapses.
Anonymous Anonymous 9/28/2009 11:59 AM  
When I saw the original it made me sick to my stomach, as I believe the actors felt ill as well. It made my soul shrivel up and die, and fall into an incredible lonely void, a void of the type that would exist if I threw a windows 7 party and nobody show up or spoke to me for weeks afterwards, or worse, these lame actors showed up spewing their lame babble all night. In either case I would probably try to drink all the booze in the house before slashing my wrists with shards of the cracked install cds.
Blogger John 9/28/2009 9:13 PM  
Having shown this to friends at work for days now, we've pretty much come to the conclusion that Microsoft had no intention of using this as viral material, and that they really are this lame. Here's why: Beeping out the nouns of your daily conversations will turn any work or play-oriented task discussions into dirty innuendo surprisingly fast. "Hey Rob, don't forget to stick your *BEEP* in the *BEEP* before noon." The ease of conversion leads me to easily assess that there's no way Microsoft could have deliberately structured it this way -- everyday life already is.
Anonymous Devon Shaw 9/29/2009 4:28 AM  
"Get real. Microsoft made this absurdly bad video ON PURPOSE. To get people talking about how BAD it is. Like a b-movie. There's no such thing as bad publicity. It's working, isn't it?"

I'm really happy for you... Imma let you finish but Kayne West had one of the worst publicity stunts of all time! OF ALL TIME!!
Anonymous Anonymous 9/29/2009 6:47 AM  
MS doesn't really have any motivation to do clever or creative marketing. They already dominate the market. So my guess is they take the first semi-reasonable attempt at an ad and run with it. That way they don't spend too much time or money while trying to do advertising.

But I completely agree that the video is incredibly unpleasant and the concept of a Windows 7 release party with your friends is remarkably lame. I'd like to see a parody done with stoners and cokeheads or ex-Amway reps.
Anonymous Anonymous 9/29/2009 4:24 PM  
To Anonymous 9/29/2009 4:24 PM: Microsoft's ad agency is Crispin Porter & Bogusky. Best known for the past few years of horrible Burger King viral-bait marketing. Brain trust behind subservient chicken etc. http://www.nytimes.com/2009/08/30/business/media/30ad.html?scp=2&sq=microsoft%20marketing&st=cse
Anonymous Erik 9/29/2009 5:51 PM  
Erik: Except, this video was produced by HouseParty.com, not Crispin.
Anonymous Anonymous 9/29/2009 6:09 PM  
I think this is (probably) genius-level marketing... This one has an inherent message, which is "Wait for it..." This viral is designed to get people aware... There will not be a person on earth that does not know when Windows 7 launches. So this stirs the pot, and when they roll out the real campaign, everyone will pay attention
Anonymous Anonymous 9/30/2009 10:14 AM  
Hmm… the clock on the oven started about 3:30 and ended up at about 5:10… the video is 6m14s long. I think this says quite a bit about what we are in for around win7. *grin*
Anonymous Anonymous 9/30/2009 1:22 PM  
HAWHAW!! Too bad--why, it's a SNEAKY SMART under-the-table, "Wasssuuuuuppp!!" Or a sneaky smart, "You go girl!", or a sneaky hip, "Eww, Snap Gramma!" Or the worst sneaky genius "Who Let the Dogs Out, Umph, umph umph!!!!!!!" You know, what all those hip viral kids are saying these days!!! These people who believe this is a great marketing tool--wow. Dare to be stupid. Yeah, Microsoft is the one making those catchy lil' I'm a Mac commercials--everybody's getting the joke, right? Right? Genius, indeeeed!
Anonymous Anonymous 10/01/2009 2:25 AM  
Sneaky smart? Smells like sour grapes and a whole lot of limp thinking. We're working way to hard to justify that they made a horrible product, for whatever reason. And, regardless of mixes, remixes, or hoping to get our attention later, as a consumer my first association with MS will be "horrible product" - no matter how many levels of re-write we now wonder they might have in mind. And, if I'm the kind of person who buys "horrible product" marketing, then I'm the kind of person who doesn't think I deserve the best, and if that's the case, take the low-level niche market out to the pastures where they can enjoy a bland, unrelenting mediocrity, because I'll take all the clean air and consistent competency I can get. -- Next time, at the very least, hire actors. Real ones.
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Anonymous cheap holidays tenerife 10/12/2009 11:22 PM  
I could see this being somewhat successful for MS. Peer endorsement is the most powerful form of advertisement. If you end up convincing half of your 10 friends at the "party" to get Windows 7, then I would say MS's one free copy to you was worth it.Problem is convincing 10 of your friends to go to a Windows 7 party...

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Name:Cabel Maxfield Sasser
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