I'm not a real "fast food" guy. I don't really love burgers, and I don't really love super fried or greasy things, and I realize that by making both of these statements it's very possible that the Department of Bro-land Security will revoke my man-certificate.
That said, I've always admired Burgerville, Oregon (and Southern Washington's) home-grown fast food chain.
Burgerville goes out of their way to feature seasonal , local ingredients in monthly menu items. When a cyclist was denied drive-through service and caused a Twitter PR ruckus, they re-trained staff, put up "bicycle in lane" signs, and offered free milkshakes to cyclists. When they opened a box of Gardenburgers and "became concerned about the look and texture of the product" (!), this caused Kelloggs to shut down Gardenburger production for six months, and they switched to a locally-made product.
So, I was happy to see that Burgerville is now testing the coolest receipt ever. (Pictured at left.)
They're from company called Nutricate (tip: if you have to put a pronunciation guide next to your name, you need a new name). And, as you can see, they provide highly accurate nutritional info for your meal.
I mean, it's not surprising that tartar sauce is high on calories. But it was slightly surprising that Sweet Potato Fries were so much "worse" than regular fries.
Sure, there is some irony that you get this receipt after you've paid for your meal. But I say any nutritional education is better than none at all!
(Oh, and confidential to Burgerville: the only thing left to do? It's time to fix your interior design and remodel your stores. The sock-hoppy, jukeboxy theme of your restaurants is total disconnect from your modern, local, fresh message. You designed a great interior with Noodlin' (R.I.P.) — get those guys fixing Burgerville!)
Next Time: The Disneyland Scammer
41 Comments:
http://www.jwgreynolds.co.uk/index.php?/far-foods/
While not in actual production, it shows you how far the food has traveled to reach your mouth. I'd love to see Nutricate add distance into their receipts, but could imagine that being a much trickier set of data to deal with.
Doesn't love burgers... pshaw.
I can't believe the fast food joints are even volunteering to get into this sort of thing - especially the "calories on the menu" stuff. Once I can't order without seeing calorie listings everywhere, I'll probably stop eating out as it'll just serve to make me feel bad - and that's not why I eat out.
But eating a burger, or seeing the calories in a burger, should in no way make you feel bad — unless you're going way over the number of calories you should be consuming in a day (whatever that is), or you know you're being unhealthy. If that's the case, then maybe the sadness of the inarguable printed receipt might be a good thing, right? Helpful towards meeting your goals? :)
It's just information, after all... the interpretation, and what it means in your life, is literally up to you.
Also of note: it's not just the seasonal featured ingredients that are local -- just about everything they serve is sourced from socially & environmentally responsible producers. The trash bins in almost every restaurant are sorted for recycling & composting, and they buy wind power credits for all of their electricity usage (even though most of it is hydro anyway).
No, I don't work for Burgerville, I just think they're the Portland area's best kept secret.
Nutritional Information Being Printed on Burgerville's Receipts
I always thought it was a great idea and fairly well executed.
IMO, the suggestions for more healthy options are the best part of the receipt, but too bad the cashier doesn't have a way to make these suggestions as you order.
Thanks for pimping Burgerville, but also blasting their interior design.
I'm not a big fast foodie either, but once a month I end up in a Burgerville and every time I end up agitated as I'm yelling "Redo the interiors! These make no sense in context with your message!" I've told my wife many times the place needs to look like a freaking Jamba Juice inside to match all their wind/solar/local/sustainable mantras. Turn the lights up, all wood should be maple or birch veneers, put some wood floors in, and make the furniture modern. And ditch the jukebox and instead play Sigor Rios and Hotel Costes tracks non-stop.
I'd rather mistake the place for a yoga studio than a Happy Day's set.
Fun fact: some people have, like, friends, and spouses, and families. They're known to eat together with these other individuals!
Oh well - at least we still have fish 'n' chips (until the fish runs out or becomes too pricey - just the fish alone's running to around $6.50 here these days).
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